Hi! I’m Ana

I'm a Designer based in NYC on a mission to use Design to solve complex social and global issues.

Hi! I'm Ana

GROUNDED ON RESEARCH

Design always begins with thorough research, from user interviews, observations and mining data. We cannot build something meaningful without digging deep to lay a strong foundation for our desired systems.

SOLUTIONS FOCUSED

The intent to solve a problem should triumph the desire to create a specific product or solution. By being a generalist designer, I let the intent to solve a problem lead the way in creating solutions instead of being guided by what my assumption the end form of the product might be.

CULTURE CREATION

I believe that beyond designing products and systems, we need to be aware that people in the innovation space, are essentially creating and defining our society's new way of life. This is important to keep in mind so that we dont end up creating a future dystopia.

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